Principles of Strategic Communication

Chapter 2Careers in Strategic Communication

Learning Outcomes

By the end of this chapter, you should be able to do the following:

• Understand the career options you might have with strategic communication.
• Know what skills you’ll need to master for a successful career.
• Learn how to get a job and find a mentor.

Chapter Opening Vignette

A Career Path in Strategic Communication

When Cynthia Nichols first went to college, she wanted to be a meteorologist. She loved science and talking to people about the weather. She then changed her mind and wanted to be an actress. She loved being on stage and telling a story to a captive audience. Then, she changed to education. She loved sharing her knowledge and providing guidance. After changing majors ...