Principles of Strategic Communication

Chapter 5Ethics and Societal Issues in Strategic Communication

Learning Outcomes

At the end of this chapter, you should be able to do the following:

• Explain the differences between ethics, morals and values.
• Identify the leading philosophers and their philosophical approaches.
• Understand the role of professional codes of ethics in strategic communication practice.
• Identify issues in strategic communication that can negatively influence society.
• Understand how strategic communication is regulated.
• Be familiar with ethical dilemmas that arise in the practice of strategic communication.

Chapter Opening Vignette

Real-World Dilemmas

Imagine the following situations that are likely to happen in the strategic communication workplace.

• In reviewing ...