Chapter 9Message Tactics
Learning Outcomes
After you have read the chapter, you should be able to do the following:
- Understand the importance and role of message strategy.
- Learn how to communicate messages across all aspects of the organization and to all its stakeholders.
- Describe the 5C’s of good storytelling.
- Demonstrate the effective development of creative briefs.
- Describe the process for writing different types of message tactics, including a print ad, news release and social media content.
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