Simi Gauba

86 //   Simi Gauba is originally from New Delhi, India, but now lives in Malmö, Sweden. Simi studied at the National Institute of Fashion Technology, New Delhi, and won a scholarship to ‘The Art and Business of Surface Pattern Design’ – a course run by Rachael Taylor (see page 236) and Beth Nicholls. Simi worked in the design industry in India and in Paris before setting up Simi Design in 2012. Clients have included Keka and the Swedish companies Pura and Alice&Fay. Simi’s inspiration comes from her mother’s kantha saris as well as the minimalism of Scandinavian design. ...

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