Book description
Much of what constitutes Big Data is information about us. Through our online activities, we leave an easy-to-follow trail of digital footprints that reveal who we are, what we buy, where we go, and much more. This eye-opening book explores the raging privacy debate over the use of personal data, with one undeniable conclusion: once data's been collected, we have absolutely no control over who uses it or how it is used.
Personal data is the hottest commodity on the market today—truly more valuable than gold. We are the asset that every company, industry, non-profit, and government wants. Privacy and Big Data introduces you to the players in the personal data game, and explains the stark differences in how the U.S., Europe, and the rest of the world approach the privacy issue.
You'll learn about:
- Collectors: social networking titans that collect, share, and sell user data
- Users: marketing organizations, government agencies, and many others
- Data markets: companies that aggregate and sell datasets to anyone
- Regulators: governments with one policy for commercial data use, and another for providing security
Publisher resources
Table of contents
- Preface
- 1. The Perfect Storm
- 2. The Right to Privacy in the Digital Age
-
3. The Regulators
- A (Very) Brief History of “Digital” Privacy Regulation
- Privacy Regulatory Models—Complimentary or Contradictory?
- The U.S. Regulatory Model—A Bottom Up Approach
- The European Union Model—A Top Down Approach
- A Quick Tour of Other Country’s Privacy Laws
- Privacy Versus Security and Safety
- Data Never Dies
- Enlightened or Otherwise, We All Have Skin in This Game
- Bibliography
-
4. The Players
- Meet the Players
- A (Very) Brief History of Online Advertising
- Intellectual Property Rights, Trusted Computing, and Privacy
- Pushing the Privacy Envelope All the Way to the Bank
- Unprecedented Access Further Erodes Privacy Expectations
- Letting the Genie Out of the Bottle
- Those that Protect and Serve in the Name of Privacy
- The Rising Privacy Economy
- While the Players are Playing, Consumer Privacy Continues to Erode
- Bibliography
- 5. Making Sense of It All
- A. Afterword
- About the Authors
- Copyright
Product information
- Title: Privacy and Big Data
- Author(s):
- Release date: September 2011
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781449305000
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