Book description
Table of contents
- Cover
- HalfTitle
- Title
- Copyright
- Dedication
- Contents
- Preface
- Acknowledgments
- ONE: Brands Under Attack from Private Labels
-
PART ONE: Retailer Strategies Vis-à-Vis
- TWO: Competing on Price with Traditional Private Labels
- THREE: Competing on Quality with Premium Store Brands
- FOUR: Competing for the Rational Consumer: with Value Innovator Own Labels
- FIVE: Encircling Manufacturer Brands: with Retailer Brand Portfolios
- SIX: Creating Successful Private Labels Is: About More Than Just Price
- SEVEN: Maximizing Retailer Profitability: Using Private Labels
-
PART TWO: Manufacturer Strategies Vis-à-Vis: Private Labels
- EIGHT: Produce Private Labels for Greater Profits
- NINE: Partner Effectively to Craft: Win-Win Relationships
- TEN: Innovate Brilliantly to Beat Private Labels
- ELEVEN: Fight Selectively to Marshal Resources: Against Private Labels
- TWELVE: Create Winning Value Propositions for: Manufacturer Brands
- THIRTEEN: Are Brands Dead?
- APPENDIX: Retailer Facts
- Notes
- About_the_Author
Product information
- Title: Private Label Strategy
- Author(s):
- Release date: February 2007
- Publisher(s): Harvard Business Review Press
- ISBN: 9781633690608
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