February 2007
Intermediate to advanced
288 pages
5h 55m
English
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THREE
Competing on Quality with Premium Store Brands
Price premium for Tesco Finest chocolate over Cadbury: 65 percent
RATHER THAN RESTRICTING themselves to the traditional generics and me-too copycat store brands described in the previous chapter, retailers are now becoming savvier. They are beginning to recognize that while the classic copycat branding strategy does help as a tool against manufacturer brands, it does not help differentiate the store against other retailers. It does not provide a reason for the consumer to buy at this retailer in favor of another retailer, since every major retailer has an equivalent private label (as the mouthwash example in the previous chapter demonstrated). And often the only thing separating one retailer ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.