February 2007
Intermediate to advanced
288 pages
5h 55m
English
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FOUR
Competing for the Rational Consumer with Value Innovator Own Labels
Private labels as a percentage of Aldi’s $43 billion in sales: 95 percent
AS RETAILERS began to analyze the contents of the leading brands and according to their findings recreated them to produce copycat and premium store brands, they discovered that there were opportunities beyond simply copying the branded product. In fact, by brutally confronting each element of cost in the product against the objective value added to the consumer, they could create a good, perhaps even better, quality product at remarkably low prices. This included stripping away most, if not all, of the elements of imagery, like expensive packaging and “superfluous” features.
The champions at this ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.