February 2007
Intermediate to advanced
288 pages
5h 55m
English
Content preview from Private Label StrategyBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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FIVE
Encircling Manufacturer Brands with Retailer Brand Portfolios
Wal-Mart’s annual private label portfolio sales: $115 billion
WHILE THE INDIVIDUAL private label follows one of the four propositions of generic, copycat, premium, and value innovator, most retailers manage a brand portfolio, which incorporates multiple types of store brands. By having a portfolio of own labels, a retailer can penetrate several different segments simultaneously. Traditionally, savvy segmentation of the total market has been a domain where branded goods manufacturers excelled. Nowadays, though, retailers implement a sophisticated mix of segmentation strategies to construct their own-brand portfolios.
Portfolio Segmentation Strategies
We broadly distinguish three ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.