February 2007
Intermediate to advanced
288 pages
5h 55m
English
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THIRTEEN
Are Brands Dead?
Private label share: Switzerland, 45 percent; United States, 20 percent
THE ECONOMIST MAGAZINE observed that every industry has its golden age. For brand manufacturers, it was the middle of the twentieth century, when distribution channels were fragmented and the media was consolidated. Powerful brand manufacturers like Coca-Cola, General Mills, Nestlé, Procter & Gamble, and Unilever would delight their customers by launching one new product after another.1
We hope our book has demonstrated to the reader who has followed us until the last chapter that we are now in a new era, where the retailers have power and have used it to transform the competitive brand landscape. With the rise of giant retailers like Aldi, Carrefour, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.