Chapter 11. Branding with Themes and Styles

Branding is a marketing concept that that focuses on product identification or familiarity. It goes as far back as the days of the large cattle-drives, where a cow was branded with a symbol so everyone would know whom it belonged to. The idea is that people recognize colors and shapes that they are familiar with. You can go to a store and pick out a product without even reading the label, just because you recognize the color or shape of the package.

People expect that same familiarity when it comes to software applications. If you go to to order lunch and don't see the red roof logo, you will probably consider the site suspect and order somewhere else. There is comfort in familiarity. When ...

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