CHAPTER 1

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Motivation for Big Data

The computing revolution that began more than 2 decades ago has led to large amounts of digital data being amassed by corporations. Advances in digital sensors; proliferation of communication systems, especially mobile platforms and devices; massive scale logging of system events; and rapid movement toward paperless organizations have led to a massive collection of data resources within organizations. And the increasing dependence of businesses on technology ensures that the data will continue to grow at an even faster rate.

Moore’s Law, which says that the performance of computers has historically doubled approximately ...

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