CHAPTER 19Callouts and Quotes
This chapter discusses design patterns that create callouts and quotes.
A callout is a key point pulled out of the document to grab a reader's attention so he or she will read the document and remember the point after having read it. A callout is repeated twice in a document: once as part of the body of the document and once again for display as a callout. A callout is displayed prominently so the reader cannot miss it. Because a callout is extracted from a document's text, it is often an inline element, although it could be a block element.
I have grouped callouts and quotes together because they are closely related. Callouts are also known as pull quotes because they are quotes pulled from the document. There ...
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