CHAPTER 7Cost of Sales and Marketing Model

Technology startup companies have two primary cost drivers: sales/marketing and technology development. The cost of sales and marketing is the cost the company incurs to implement its sales and marketing strategy. A financial model, in and of itself, cannot define or articulate strategies for selling and marketing of products and services. It can, however, model the application of resources to the implementation of these strategies. The Cost of Sales and Marketing (COSM) model quantifies and forecasts amounts and timing of resources applied to the implementation of the company's sales and marketing strategy.

In this chapter, you will learn how to plan, create, and use the COSM model, and in addition, ...

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