Pro Machine Learning Algorithms: A Hands-On Approach to Implementing Algorithms in Python and R

© V Kishore Ayyadevara 2018

V Kishore AyyadevaraPro Machine Learning Algorithms https://doi.org/10.1007/978-1-4842-3564-5_13

13. Recommender Systems

V Kishore Ayyadevara¹ 

(1)

Hyderabad, Andhra Pradesh, India

 

We see recommendations everywhere. Recommender systems are aimed at

• Minimizing the effort of users to search for a product

• Reminding users about sessions they closed earlier

• Helping users discover more products

For example, here are common instances of recommender systems:

• Recommender widgets in e-commerce websites

• Recommended items sent to email addresses

• Recommendations of friends/contacts in social network sites

Imagine a scenario in which e-commerce customers are not given product recommendations. The customers would not be able to do the following: ...