Another powerful technique that you can use to both analyze and present your insights is to display the data in map form. All that this requires is that your source data contains information that can be used for geographical representation. So if you have country, state, town, postal (or ZIP) code, or even better latitude and longitude in the dataset, then you can get Power BI Desktop to add a map to your report and show the selected data using the map as a background.
Better yet, a Power BI Desktop map behaves just ...
