CHAPTER 1

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An Overview of the Salesforce Analytics Cloud

Know where to find information and how to use it; that is the secret of success.

—Albert Einstein

Einstein’s sentiment, expressed in this concise quotation, captures our innate need to acquire and comprehend information. This is because information enables us to make decisions that are not impaired by bias or poor judgment. One could argue that this thought gave rise to computers, which were first developed to perform mathematical calculations faster. As computers have evolved, innovative strategies and technologies have also evolved to allow information in those computers to be more readily ...

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