CHAPTER 5
Critical Decision Making and the Salesforce Analytics Cloud
Without data, anyone who does anything is free to claim success.
—Angus Deaton, The Great Escape
In the preface to his 2015 book The Great Escape: Health, Wealth, and the Origins of Inequality, Nobel Prize–winning economist Angus Deaton notes that claiming success in the absence of supporting data is an all too common occurrence in our world today, and it often causes a lack of confidence in the agencies and institutions charged with maintaining and protecting the welfare of our society. To support the conclusions and statements in his book, Deaton always provides the data, ...
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