Chapter 11. Data Mining

Data-mining technologies provide business users with the means to analyze and sift through gargantuan amounts of information stored in corporate data warehouses. Data-mining tools implement a variety of algorithms that, when applied to the enterprise data warehouse (EDW), greatly aid the decision-making process. In today's hypercompetitive climate, adding mining to your analytics bag of tricks can help you find that "needle in the haystack" prediction that puts your ability to act ahead of your competitors'.

In this chapter, you will create and apply mining models to the AdventureWorks data warehouse. These models will be used to predict buyers of AdventureWorks products. While predicting buyers, you will discover not only ...

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