CHAPTER2
Aligning Engineering and Business Operations
Traditionally, website engineering teams have been the “back office,” having little interaction with executive and business development teams. Too often, those running the business and planning the next phases are unaware of technical and engineering objectives and problems, and don’t seem to realize that input from technical departments could help the organization function more efficiently as a whole, and save dollars and effort in achieving its objectives.
Many organizations find it very difficult to align business and engineering or information technology teams because of their very different subcultures and ways of operating. However, such an alignment can be very useful. In a world ...
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