CHAPTER7

Mobile Web Integration

Knowing the habits of mobile users of a website is tantamount to developing a mobile ­integration strategy for that site. If you don’t have a lot of mobile Web traffic in the first place, this is not something you have to worry about, especially if you have a small business site with fewer than 5,000 unique visitors per month. At this level, it’s unlikely that the site is the main focus for conducting business. When the number of page views reaches tens of thousands, hundreds of thousands, or millions per month, however, it’s crucial to develop a mobile integration strategy, and this means you need a good idea of what your users want out of a mobile experience.

In this chapter we’ll take a look at how mobile ...

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