Chapter 1. Introduction to Windows Phone 7 and Marketplace

Windows Phone 7 presents an exciting new opportunity for developers to build and monetize mobile applications. It represents a major new investment into mobile computing by Microsoft, and in many ways is a break from the past.

Up until roughly 2007, Windows Mobile was a growing, well-received platform targeting primarily enterprise users. Windows Mobile was taking share from competitors such as Palm and going head-to-head with RIM Blackberry, but overall it was considered fairly successful. The release of the iPhone and its consumer focus and applications store it turned the mobile device market on its head, and was a major wake-up call for Microsoft. Tack on the surge by Google's Android ...

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