C H A P T E R  1

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Introduction to Windows Phone and Marketplace

Windows Phone, updated in Windows Phone 7.5, presents an exciting opportunity for developers to build and monetize mobile applications. It represents a major new investment into mobile computing by Microsoft, and in many ways is a major break from the past. To build applications for Windows Phone, it is important to understand its target consumer audience and design philosophy.

Up until roughly 2007, Windows Mobile was a growing, well-received platform targeting primarily enterprise users. Windows Mobile was taking share from competitors such as Palm and going head-to-head with RIM ...

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