July 2009
Intermediate to advanced
256 pages
5h 30m
English
Content preview from ProActive Sales Management, 2nd Edition
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
Start your free trial
Chapter 6
ProActive Management Skills
Coaching and Counseling: How to Be a Master Communicator in Any Organization
Great leaders are great communicators. How you communicate up, down, and sideways through an organization will determine in large part your success as a manager. There are a multitude of vehicles you can use to communicate effectively to the rest of the organization outside of the sales team.
Through memos, meetings, committees, quorums, e-mails, voice mails, and a host of other communication tools, you have many options to communicate effectively, beyond the sales team and throughout the organization.
To master the art of communicating down, we must add effective coaching and counseling to our sales manager's toolbox.