July 2012
Intermediate to advanced
240 pages
5h 47m
English
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Index
The index that appeared in the print version of this title was intentionally removed from the eBook. Please use the search function on your eReading device for terms of interest. For your reference, the terms that appear in the print index are listed below
Action Driver questions
Ali, Muhammad
anchors
anecdotes, using
Apple products
Ask ’em/Tell ’em/Ask ’emTool
attention, getting buyers’
AWAY buyers
BBB–Buyers Buy BackwardsTool
Being Lucky Rather Than Good, Law of
benefits
of features
in PPPITool
of your solution
best quality
B.F. Goodrich Company
brand, Language of Value and
bridge
definition of
in Summarize, Bridge, and PullTool
30-Second SpeechTool with
bridge questions
Bufe, Otto
Business Case
Business Case Buyer
getting to
Technical ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.