Chapter 2

Niche Blogging

One of the most important decisions that bloggers need to make when they want to build a profitable blog is what their blog will be about. This chapter introduces you to the concept of niche blogging and gives you some questions to ask yourself when you are considering what topic to focus your blog upon.

The majority of bloggers starting out do so by creating a personal blog. These blogs are, in many ways, an extension of the life of the blogger and usually cover a wide array of interests, ranging from life experiences to observations on work, hobbies, relationships, and passions.

Personal blogs can be a lot of fun and are a great place to learn about the basics of blogging; however, having a blog focus on such a variety of topics and delving into your personal life doesn’t always make good business sense.

I started out with a personal blog that covered everything from spirituality and church to photography to blogging (and more), and though the blog did become quite popular, after 18 months of running it, I began to notice a number of things that made me consider a new approach:

  • Some readers became disillusioned with the blog. My blog had a number of main themes, and different readers resonated differently with each one. A few readers shared all of my diverse interests; however, most came to my blog to read about just one aspect of my life. When I focused on a topic they were not interested in, they either ignored the post or, at times, even pushed back. ...

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