Chapter 4
Blog Writing
Much has been written on what makes a blog successful, but all experts agree that central to all great blogs is one element: great content.
The cry, “Content is king,” has echoed through the blogosphere for years; although I think the term ignores other aspects of what makes a blog successful, content is a key ingredient of a successful blog.
What Is Good Content?
Defining good content is a subjective exercise (perhaps in a similar way to defining a good book or a good movie). Good content will vary from person to person depending on their needs, the topic they are talking about, and perhaps even a person’s ethics. Not only will bloggers themselves each have a different view on what good content is, but readers tend to also. I know that every time I ask for feedback about what I write about on ProBlogger, I get a real spectrum of responses.
Having said this, there are some things that can be said about good content, and this chapter attempts to unpack some of them. At most points along the way there will be debate, but hopefully you can mix and match the elements and identify what works for you.
So without any more introductory remarks, let’s get into it with the first element of writing quality content.
Usefulness and Uniqueness
Let me start the exploration of good content with a fairly obvious, but important, statement:
For a blog to be successful, your content needs to be useful and unique to your readers.
It isn’t rocket science, but two questions that ...
