Chapter 5

Blog Income and Earning Strategies

There is no single right way or wrong way to earn money from blogging. If you compare the approach Darren uses with the one I use, you will see quite a distinct difference. Cast your net wider, and you will be hard-pressed to find two bloggers who make money identically. This is a good thing!

The opportunity is there for any blogger to make some money, and to do it in a style that works for them. Each blog and each blogger is different. The opportunities vary depending on your own abilities, the opportunities presented by the niche, and even your own specific audience.

Though not every blogger will achieve the huge paydays that some bloggers achieve, many bloggers are doing quite nicely through the tactics I describe in this chapter.

Time to Make Money?

The first decision you have to make is obviously whether you even want to try making money. Many bloggers swear off any sort of commercialization of blogs, and others try and do not like it.

I’m going to assume you do want to make money off your blog. The two questions then become:

  • When?

and

  • How?

When to monetize is a question with no correct answer. Ask around and you will get many answers, none of which help very much.

There are two dominant camps of opinion on this question, both of which have their own merits:

  • Run ads from day one—The idea here is if you’re thinking of running ads eventually, you might as well integrate them from the start. The reasons you might want to do this ...

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