Chapter 10
Secrets of Successful Blogs
If you have read this far, it is safe to assume you would like to be successful in your blogging. In addition to reading and researching as much as you can about the techniques and tactics involved in creating a popular and profitable blog, a great way to do well in any endeavor is to learn from the best examples.
You have an advantage today that the pioneers did not. The bloggers who have come before you have made many of the mistakes and learned what works, saving you the trouble! This chapter takes a look at some example blogs and bloggers to see how they have achieved success in blogging in their own ways.
About Success in Blogging
What do we mean by “success”? For each blogger it’s something different. It could be fame, income, sales, size of audience, and so on. Although Darren and I consider ourselves professional bloggers, we both arrived at it through our own routes and tactics. We earn money in different ways and have different goals. When you look at the other bloggers in this chapter, you can see how diverse professional blogging really is.
Before embarking on a blogging project, it is worth discovering what success would mean to you.
Exercise
Do you have a clear idea about what you want to achieve with your blogging? Take a moment to analyze your motivations; knowing what you hope to get out of blogging helps you focus your efforts on the things that will make it happen.
Analyzing Top Blogs
When we looked at the top blogs and ...
