Chapter 13
Going Beyond Your Blog
In this book, we set out to give you the best possible introduction to all the varied options available to you as a professional blogger. These approaches will ensure that your blogging is both effective and profitable. With that in mind, we would be remiss to leave out the less well-known options that have been growing in popularity over the past couple of years. We are seeing more and more bloggers who have no interest at all in earning advertising income, but who have seen how having a popular blog can help them achieve their big personal, career, or business goals.
This chapter looks at a type of blogging where growing a compelling blog is an effective asset that works toward reaching important end goals, and what those goals might be.
What It Means to Go Beyond Your Blog
In the early days when we talked about blogging there were two main categories:
- The “blog for non-commercial reasons” group. These were people who would blog for pleasure, for social reasons, as a journal or diary, or as a creative outlet.
- The “blog for profit” group. These are the people who had profit as a motive, expressed either as the priority driver, or as a secondary consideration.
Both Darren and I started out in the first group and ended up in the second, as you have seen in our blogging stories.
Mingled somewhere between the two tribes is a third category which, until recently, went largely overlooked. Now it is possible that the third group is as popular an approach ...
