However beautiful the strategy,
you should occasionally look at the results.
—Winston Churchill
Originally the bookkeeper for the company, in 1856, Joseph Schlitz purchased a small local brewery that was to become the Schlitz Brewing Company. While in the process of steadily growing the business, Mr. Schlitz’s vision of a beer empire got an unanticipated jumpstart when the Chicago Fire of 1871 wiped out a majority of the local competition. Seizing the opportunity, Schlitz’s strategy involved not only expanding his production, but, rather, redefining the industry.
The company’s modest beginnings were replaced by a multifacility complex complemented by a range of innovations: Schlitz enhanced the beer’s quality by ...
Get Process Improvement to Company Enrichment now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
