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Process Techniques for Engineering High-Performance Materials
book

Process Techniques for Engineering High-Performance Materials

by Tim Oberle
June 2013
Intermediate to advanced content levelIntermediate to advanced
493 pages
15h 30m
English
CRC Press
Content preview from Process Techniques for Engineering High-Performance Materials
23
2
Fitness-for-Use Testing
How do we ensure that engineered materials will meet all of the customer needs—
including the ones that the customer is not aware of? What is the optimal balance
of price and performance? How do we quantify the value of our product in different
applications?
The most important word in the vocabulary of advertising is TEST. If
you pretest your product with consumers, and pretest your advertising,
you will do well in the marketplace.
David Ogilvy
One large American company has been a major brand name in home appli-
ances for decades. However, its market position was squeezed between pre-
mium product lines appealing to afu ...
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Publisher Resources

ISBN: 9781466581883