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Produce Powerful Presentations (Collection) by Jerry Weissman

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2. Obama and You: The Most Persuasive Word

In 2006, Time magazine picked “You” as the Person of the Year and published that issue with a Mylar patch on the cover that served as a mirror for readers to see themselves.F2.1 The main theme of that issue was the personal power enabled by the World Wide Web, but it also drew attention to the power of the word you. If you search the Internet, you’ll find tens of thousands of references to a Yale University study (unsubstantiated by Yale) ranking the 12 most persuasive words in the English language. You leads the list. (The others, in descending order, are Easy, Money, Save, Love, New, Discovery, Results, Proven, and Guarantee.)F2.2 Unsubstantiated or not, President Barack Obama, an excellent speaker ...

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