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Produce Powerful Presentations (Collection) by Jerry Weissman

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21. Presentation Advice from a Physician: Audience Advocacy

Power Presentations was recently honored by the presence of our first Nobel Prize winner. He is Dr. James E. Muller, the CEO and Chief Medical Officer of InfraReDx, a Cambridge, Massachusetts, company that develops novel photonic-based medical devices to improve the diagnosis and treatment of various diseases. Dr. Muller was one of three American cofounders of the International Physicians for the Prevention of Nuclear War (IPPNW)—the organization awarded the 1985 Nobel Peace Prize.

He and his senior managers participated in a Power Presentations program to develop a financing pitch for InfraReDx. During the program, the team heard—as have countless teams and individuals before them—about ...

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