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Produce Powerful Presentations (Collection) by Jerry Weissman

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36. Presentation Advice from Corona Beer: Peripheral Vision Counts

A delightful Corona beer video commercial, set in their now-familiar tropical seascape, makes a humorous but telling point about peripheral vision. A man and a dark-haired woman are seated in beach chairs with their backs to the camera, facing straight ahead toward the surf. The man is on the left, the woman on the right; between them is a low table on which two bottles of Corona beer stand, each topped with a wedge of lime.

After a moment, a tall and tanned, willowy blond girl wearing a tiny white bikini enters the scene from the right and slowly crosses to the left. The man’s head turns and follows the blonde until she leaves the frame. After she has gone, the man’s head returns ...

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