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Produce Powerful Presentations (Collection) by Jerry Weissman

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37. The Cable Crawlers: How Television Animates Text

In their drive to feed the insatiable 24/7 monster, cable news channels fill their screens surrounding the central news story with an array of other features displayed in dazzling but sometimes distracting graphics. The visual inclusions (which often become incursions) consist of all or some of these elements: time, weather, sports scores, traffic, stock reports, captions, program promotion, and logos.

One constant element common to all these channels is the crawl, the running banner of news blurbs that streams across the bottom of the screen like the old stock market paper ticker tape. The feature had its electronic origins in the running headlines that wrapped around the historic New York ...

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