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Produce Powerful Presentations (Collection) by Jerry Weissman

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64. If I Could Tell Jon Stewart...: Talk Shows Include Listening

After a long, intensive career in broadcasting, I went cold turkey on the medium and stopped watching television, except for news, football, and a few select programs. One of the select of the select, the only series on my DVR, is The Daily Show. Its appeal:

Format. Pure television, not televised radio

Intelligence. Adult, not talking down to the audience

Expression. Both sacred and profane, not bland pap

Timeliness. Current, not designed for reruns

Point of view. Innovative, not imitative

And the greatest appeal is Jon Stewart, the star and spirit behind the series, whose talent (and, frequently, humor) is over the top. I’m addicted to the show.

Yet if I could offer one ...

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