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Producing and Directing the Short Film and Video, 3rd Edition by Peter W. Rea, David K. Irving

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Introduction

The idea of being in a darkened screening room and watching your film or video touch an audience is exciting. There is deep satisfaction in communicating on this basic level. The fantasy of creating something that has an emotional impact on others is what motivates many people to go into picture-making in the first place. There is, also, the artistic satisfaction.

Why make a short film or video? The market for “shorts” is limited. It occupies a very small niche in media sales, and rarely do shorts recoup their investments, let alone make money. For these reasons, the creation of a short work is usually motivated by considerations other than profit.

Most short works are created to give film- and videomakers an opportunity to express ...

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