12

 

DISTRIBUTION, MARKETING, LICENSING, AND MORE

 

It’s difficult enough to have to juggle everything from schedule to budget to talent, but the animation producer has the added challenge of doing all that while trying to answer these questions in the middle of the production process as well:

Who is the ideal distribution partner, if there isn’t one already in place?

What is the best exhibition roll-out strategy?

What kind of marketing plans should be devised to build brand awareness?

What are possible ancillary revenue streams?

What promotional opportunities are there?

These questions will have different answers depending upon many factors including the target audience, the release date, and talent attached. Although dedicating time and resources ...

Get Producing Animation, 2nd Edition, 2nd Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.