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Introduction

What exactly does an animation producer do? What is a creative executive? How much does it cost to produce one minute of animation? How do you put a production plan together for animation? Are there significant differences between producing a feature, direct-to-video (d-t-v) project, and television series?

This is just a tiny sampling of the many questions that we are asked as soon as we reveal our profession as animation producers. We tried looking for books to recommend to people interested in the topic, but realized there wasn’t a suitable title out there. Although there are many well-written and useful books that discuss the technical process and art of animation (see Appendix, Animation Resources), there is nothing available ...

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