June 2016
Beginner
348 pages
10h 4m
English
Content preview from Producing for Profit
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Chapter 15Marketing and Publicity
Studio Campaigns
We discussed key art earlier in relation to independent film sales. In layman’s terms, key art is the photographic (or, in the early days of cinema and drive-in movies, the non-photographic drawings, sketches, or paintings) that were depicted on the poster and/or flyer (also known as a sales sheet or one sheet). Over the years, new key art is often produced for highly successful films. For instance, Star Wars’ first piece of key art featured an artist’s rendering of Mark Hamill and Carrie Fisher, with Darth Vader in the background, whereas subsequent designs included more of the cast members, such as Harrison Ford, as they became better known to audiences.
For an independent film without the ...
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