Chapter 2Changes to the Independent Marketplace
By the late 1990s, the domestic home video market had started to change dramatically. Executives at the major studios realized that films made for straight distribution to home video, a business that had largely been dominated by independent producers and distributors, were quite lucrative. They multiplied their production slates, not only to produce new direct-to-home video entertainment, but also to cannibalize their libraries and make sequels and remakes of their own “branded” content (i.e., previously successful films that already had some awareness in the marketplace).
In the early 1990s, there were independently owned home video retail and rental stores on virtually every street corner in ...
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