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Producing for Profit
book

Producing for Profit

by Andrew Stevens
June 2016
Beginner
348 pages
10h 4m
English
Routledge
Content preview from Producing for Profit

Chapter 4How to TAP into the Marketplace

In this chapter my goal is to illustrate to aspiring filmmakers the reality and the real-world marketplace of making movies, as opposed to the theory you might learn in a traditional film school. All the movies I have produced have several things in common. First, I established the market desire for that particular picture. Then I established the market value of the picture. Next I made a budget for the picture that was less than the market value, thus establishing a foolproof margin for profit. In order to tap into the marketplace, you must do due diligence, just as you would with any other business deal. I’m using the acronym “TAP” to help you remember the key elements.

  • “T” stands for trends. What is ...
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Publisher Resources

ISBN: 9781317309604