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Producing for TV and Video by Cathrine Kellison

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If a story is in you, it has got to come out.

—William Faulkner

images Pitching and Selling the Project

This Chapter’s Talking Points

I. Pitching and Selling: The Big Picture of Television
II. Research Your Pitch
III. Create the Pitch
IV. Pitch the Pitch
V. Keep Pitching
VI. Summary
VII. Chapter Review Questions

I. Pitching and Selling: The Big Picture of Television

Selling your project can be a real challenge. Getting the green light can depend entirely on the quality and content of your pitch, so the pitch process can be stressful for even the most seasoned producers. Yet giving a pitch is simply about making a sales offer — you are ...

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