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Producing for TV and New Media, 2nd Edition by Cathrine Kellison

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CHAPTER

6Pitching and Selling the Project

If a story is in you, it has got to come out.

William Faulkner

THIS CHAPTER'S TALKING POINTS

I. Pitching and Selling: The Big Picture
II. Research the Pitch
III. Create the Pitch
IV. Pitch the Pitch
V. Keep Pitching

I. PITCHING AND SELLING: THE BIG PICTURE

Your idea for a project is great. You're confident that it's a perfect fit for NBC, or HBO, or maybe it could be a breakthrough online series. But you have to sell it first, and selling your project is a real challenge. Because getting the green light might depend entirely on your pitch, this pitch process can be stressful for even a seasoned producer.

In reality, a pitch is just a sales job: you're appealing to someone in a position of ...

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