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Producing for TV and New Media, 2nd Edition by Cathrine Kellison

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CHAPTER

9The Final Product: Postproduction

Everything you can imagine is real.

Pablo Picasso

THIS CHAPTER'S TALKING POINTS

I. The Producer's Role
II. The Editor's Role
III. The Sound Designer's Role
IV. Delivering the Final Product

First film, then video, and now, new media—each has a language with its own vocabulary, tools, and sets of rules. Your vocabulary is the picture, and your sentence structure is the edit. You're telling your story with images, and the juxtaposition of these images, fleshed out with underlying aural impressions, and the nuance of graphics design. It's in postproduction that the final story comes together.

I. THE PRODUCER'S ROLE

Postproduction can be the least understood aspect of the producer's domain. Before ...

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