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Producing for TV and New Media, 3rd Edition
book

Producing for TV and New Media, 3rd Edition

by Cathrine Kellison, Dustin Morrow, Kacey Morrow
February 2013
Beginner content levelBeginner
391 pages
15h 37m
English
Routledge
Content preview from Producing for TV and New Media, 3rd Edition

Chapter 5

Welcome to Reality: Legalities and Rights

Let us never negotiate out of fear. But let us never fear to negotiate.

John F. Kennedy

I.  Own it

Your idea is a precious commodity. For it to develop, thrive, and ultimately succeed, this idea must be protected. It’s the producer’s responsibility to provide this legal protection. With a common-sense understanding of entertainment law, and an awareness of the contracts, agreements, and rules that are integral in each stage of producing your project, you can provide this protection. A deal can start with a hearty handshake and a verbal promise, but ...

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Publisher Resources

ISBN: 9780240818979