C H A P T E R
TWENTY SEVEN
The Producer’s Role at the Concept Stage
The creative director of the game is like the director of the film, guiding the look, feel, and gameplay of the project as well as the level of design along with the lead designer. While they are always in charge of the look and flow of the game, they don’t always dictate the narrative, characters, and style. There are three schools of thought as to where this part of the creative direction should come from. Many feel that the creative director should be in charge of this, just as they are with the other creative elements of the game, however for the same reason most Hollywood films have a separate director and writer, a creative director who is great at gameplay and flow might ...
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