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Producing Video Podcasts by Mark Weiser, Richard Harrington

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8

ENCODING THE PODCAST

Although you may work hard to create a great-looking video, delivering uncompressed video over the Internet is just impractical. Uncompressed video formats can top out at 1 GB per minute, and even DV compression weighs in at 200 MB per minute. This would cost a fortune to deliver and not even the most motivated audience members would be willing to invest the time need to get the content. Fortunately, video compression techniques and technology have dramatically improved. It is now possible to deliver a video that looks great, using data rates of 1–10 MB per minute. However, getting a video to still look great despite discarding 95% or more of the information involves skill, time, and technology. We can help you with ...

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