Good reports start out with careful planning. Your plan will start with articulating your purpose and what it is you want to accomplish. What is your general purpose: production, innovation, goodwill, what? Then, specifically, what do you want the receiver(s) of your report to do?
Next, you will need to analyze your audiences—both your immediate reader and possible others who might be brought into the thought process—and what they want and need from the report. Another important element in your planning is to consider the context, or overall circumstances, in which you are writing and whether the writing style should be formal or informal.
Then, you will decide on the content needed, how to organize the report, ...
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